Since 2012, Turkish Precast Concrete Association and the Turkish Standards Institute have together applied a quality control mechanism to the precast concrete projects, productions and applications of the firms who asks to receive a certificate named TSE K 118. Starting from September 2020, Turkish Precast Concrete Association has started to implement a campaign to explain and progress the importance of working with a contractor having TSE K 118 for public, decision makers and the employers. It was launched with the domain name “yapidaguvence”.
The campaign aims to reach a large number of social media users by the end of the year with the evaluation of fifteen different short videos and other visual materials on four different social media platforms together with the advertising support. In addition, campaign information and links are regularly delivered to the decision-makers, especially in organized industrial zones and municipalities. The campaign material has reached more than a million social media users in the first month, and it is aimed to keep the same platforms active for eight months in 2021.
The earthquake that took place in Izmir Seferihisar on October 30, 2020 resulted in great material damage with the loss of 115 people and the injury of nearly a thousand citizens, has brought the importance of construction of buildings and manufacturing construction units in accordance with quality and regulations to the attention of the public in a very painful way.